- A - Attention (Awareness): attract the attention of the customer.
- I - Interest: raise customer interest by demonstrating features, advantages, and benefits.
- D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
- A - Action: lead customers towards taking action and/or purchasing.
- S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.
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